The Reading Kangaroo
Most everyone who is familiar with Reading Truck Body recognizes the Reading Kangaroo.
You know, that easy-going, non-threatening character just hanging out on the "D" in "Reading", tools neatly placed in its pouch. Wherever Reading goes, so goes the kangaroo. Reading just wouldn't be the same without it. It'd be like Rice Krispies® without Snap, Crackle, and Pop® or Keebler® without the Keebler Elves®.
But as easily identified the kangaroo is with Reading, it also causes some confusion and elicits the same question from many observers: Why does Reading have a kangaroo for a mascot?
The concept of the kangaroo, who in the early days answered to the name "Ready", began many years back when Reading still utilized an outside advertising agency for their marketing efforts. Looking for a way to capture the convenience of a service body in a mascot, the agency came up with the idea of a kangaroo and its ability to store things it its pouch. With this in mind, the Reading slogan "Don't Pile, File It" was born. Since then, the kangaroo has remained at the forefront of Reading Truck Body.
Everything You Always Wanted To Know About Kangaroos (But Were Afraid To Ask) . . .
- A kangaroo does not have the ability to walk backwards
- They have a mostly vegetarian diet
- Kangaroos do not have thumbs
- Female kangaroos can be constantly pregnant and constantly lactating from first pregnancy until death
- About 280 companies, including some businesses based in Australia, have registered U.S. trademarks, or have applied to use trademarks, that picture kangaroos.
- Red kangaroos "click," while female grey kangaroos "cluck" to summon their young. When a kangaroo senses danger, it alerts its cohorts by thumping its feet on the ground.
- Kangaroos are the only mammals to switch from sweating to panting as soon as exercise stops.
- A hopping kangaroo is able to keep moving while hardly expending any additional energy. In fact, kangaroos actually burn less energy the faster they hop--at least up to their cruising speed of 20 miles an hour
- Thirsty kangaroos sometimes dig into the ground to find water, excavating as deep as 4 feet.
- Engineers from Holden, the Australian subsidiary of General Motors, estimate about 20,000 collisions between motor vehicles and kangaroos take place every year--which is why Australian drivers, particularly country drivers, are increasingly likely to fit roo-bars (bull-bars) to their cars