Reading, PA (March 25, 2015)—Reading Truck Body, LLC, the premier manufacturer of vocational truck bodies, is proud to announce that Wm. Craig Bonham, Reading’s Vice President of Business Development, has been elected to the National Truck Equipment Association’s (NTEA) Board of Trustees as a manufacturer representative. The newly elected Board was introduced at NTEA’s The Work Truck Show® on March 5, 2015. Trustees are elected by NTEA membership for three-year terms.
“It is an honor to serve on the Board of Trustees for NTEA—an organization whose mission of promoting safety and quality, fostering communications, stimulating growth and broadening skills closely aligns with our own,” said Craig Bonham, Vice President of Business Development at The Reading Group, LLC. “I want to thank my colleagues industry-wide, and especially those at Reading, for their support throughout the election process. I am excited to contribute to the important work this organization does for our industry.”
Bonham views three areas of importance to the growth and sustainability of the work truck industry: recruitment and training, market intelligence and communications. “Like other industries, ours is an aging workforce that holds a wealth of experience and knowledge. But, many are rapidly reaching their retirement years. One of my main focuses during my term will be promoting the recruitment and training of our next generation of specialists,” said Bonham. “I’ll continue to champion the benefits of market data as a driver in developing strategies and implementing initiatives that support NTEA and our industry. In addition, accurate and timely communication is key across our entire channel, and that too is an area where I will focus.” Bonham will serve on the Data Committee, Services Committee and By-Laws Task Force.
“Craig brings a high level of energy and excitement to Reading, and I know he’ll do the same for NTEA,” said Brian Nadel, President and CEO at The Reading Group, LLC. “His experience within our industry, coupled with his product knowledge and ability to lead by example, make him a great asset. Our entire organization is proud of his accomplishments.”
Bonham has spent 32 years in the work truck industry, starting with a sales position at Hardcastle – Alexander Dealerships in 1982. Following a brief period as trainer for Chairman’s Challenge at Chrysler Corporation in 1990, Bonham became the general manager at Ken Wallace Dealerships. He has been with Reading Truck Body since 1998. After earning several promotions and holding responsibilities in new business, product development, sales and training, Bonham is currently the company’s vice president of business development.
In addition, he has received certification from the Chrysler School of Finance and completed multiple high-profile sales development and training courses. Craig has been active in his community as a founding member of The Reading Group Community Relations Committee, a youth hockey coach, and an Elks Lodge member. An outdoor enthusiast, Bonham resides in Sugarloaf, PA with his family.
NTEA, the Association for the Work Truck Industry, was established in 1964. Today, the Association represents approximately 1,750 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to NTEA. The Association provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC and Ottawa, Canada. For more information on NTEA, visit www.NTEA.com.
About Reading Truck Body
Reading Truck Body, LLC is the premier manufacturer of vocational work truck bodies―creating the right solutions at the right time for its customers in order to make the strongest possible business impact. Since 1955, the company has worked hard to build, grow and expand into the thriving industry leader it is today. Moving forward, Reading will continue to set new standards with new products and configurations. For more information on Reading Truck Body visit www.ReadingBody.com.
The Reading Group owns Reading Truck Body, which has a manufacturing plant in Reading, PA, along with five additional company-owned installation facilities operating as Reading Equipment & Distribution, LLC.