October 02, 2015: A Body of Technology

Posted by Reading Body Marketing on 10/02/2015


While it may be true that one machine can do the work of fifty ordinary men and yet no machine can do the work of one extraordinary man, Jim Barr knows the benefits that a technologically superior product can bring to a small business.

Jim is an independent roofing and siding contractor based in Hazelton, PA, in business for over 25 years. Two years ago his steel body work truck was starting to falter. After 14 years of service the daily wear-and-tear was taking its toll. After a year of contemplation, Barr decided that he was ready for a new one.  “After looking at a lot of trucks that other contractors had, I picked out the things I knew I wanted, and other things I didn’t. I knew exactly what I was looking for and I was on a mission to find it,” Jim said.

Craig Bonham, Vice President of Business Development at Reading Truck, received word that Jim was in the market for a new truck. Jim was able to describe exactly to Craig what he needed to Reading: improved fuel mileage, larger compartments and improved visibility.

“What really impressed me about Craig was the depth of the conversation we had. He asked the right questions and understood what I wanted for my unique needs,” Jim said. Craig suggested a modification to the built-in external cabinetry units that were previously mounted to his old work truck. The recommendation made a world of difference – of up to 800 lbs. of added payload capacity. “I immediately noticed how much it improved my work efficiency – I no longer have to run in-and-out of my truck to grab the tools that I need,” Jim stressed.

In addition to the new cabinets that allow Jim to better manage his time, his work truck features some unique technology. All of the cabinets are illuminated when opened and automatically turn off after a period of inactivity. His truck is hooked up with Reading’s Latchmatic® SmartShield remote locking system, allowing him to safeguard his vehicle and tools at all times. While Jim’s previous work truck had back windows, he was able to eliminate them and deter potential break-ins. The installation of rear-view back-up cameras assist in gauging distances with more ease.


“The reconfiguration of my work truck to accommodate my safety concerns is outstanding. Because of its new design, I can enter my garage with 4 inches to spare (in comparison to 1 inch), and I am able to navigate on-the-road with more confidence because I can see what’s behind me.”

Now that Jim has had a few months to get acquainted with his cutting-edge work truck, what does he think?

“Reading Truck Body really designs a nice body. They are built 100% better than any other body I’ve ever encountered. They are constructed for quality and strength, and you cannot beat their price, given all the features and options they put into it” he asserts.

“Contractors who have been around my truck are immediately drawn to its workability and take notice of its custom features. Some have even expressed interest in getting one themselves,” Barr proudly exclaims.

When technology is combined with quality workmanship, a top-of-the-line truck, as Jim has discovered, makes any job easier.

For more information on Reading Truck Body, visit www.ReadingBody.com.