November 12, 2014: Reading Truck Body Launches New Website

Posted by Reading Body Marketing on 11/12/2014


 

Reading, PA (November 12, 2014) ― Reading Truck Body, LLC, the premier manufacturer of vocational truck bodies, proudly unveils its revamped website: www.ReadingBody.com. Reading re-designed the site in order to create an engaging environment and enhance their customers’ complete brand experience. 

“Whether engineering a new product or re-launching our website, our goal is always to offer solutions that increase value and deliver results for our customers,” said Beth Johnson, director of marketing. “With that in mind, we mapped out a site that offers a user-friendly, visually-appealing experience that remains consistent with our brand. We are excited to hear feedback from our customers, as well as new visitors.” 

 

 New features include:

  • Overall improved user experience, both in site structure and in content organization
  • Responsive design enabling easy reading and navigation for all devices―desktop, tablet and mobile
  • Expanded educational resources on topics like spec’ing a chassis or understanding how ship-thru programs work
  • Interactive features for many key products, as well as product comparison charts to aid in decision-making
  • Improved Customer Resource Center for registered users

The announcement coincides with the company’s launch of its updated logo which features the iconic Reading tailgate, supported by the new tagline, “No Body Better.”   The tailgate has been part of Reading almost as long as the company’s near 60-year history. It is the unmistakable identifier of quality craftsmanship in work trucks. “Our beloved mascot, Ready the Kangaroo isn’t going away,” stated Johnson. “He’s actually returning to his roots as a supporting brand element that will personify the Reading brand, and carry the message that we believe there is truly ‘No Body Better’.”

READING-tailgatetagline-Web

Reading Truck Body, LLC is the premier manufacturer of vocational work truck bodies―creating the right solutions at the right time for its customers in order to make the strongest possible business impact. Since 1955, the company has worked hard to build, grow and expand into the thriving industry leader it is today. Moving forward, Reading will continue to set new standards with new products and configurations. For more information on Reading Truck Body, visit www.ReadingBody.com.

The Reading Group owns Reading Truck Body, which has a manufacturing plant in Reading, PA, along with five additional company-owned installation facilities operating as Reading Equipment & Distribution, LLC.