March 7, 2018: Reading Truck Group Announces Co-Branding Relationship for Telescopic Cranes at 2018 Work Truck Show

Posted by Reading Body Marketing on 03/07/2018


READING, PA. (March 7, 2018) – Reading Truck Group, an industry leader in work truck body solutions, has entered in to a co-branding relationship with Omaha Standard Palfinger, a division of Palfinger North America.  The agreement includes a range of Palfinger telescopic crane models ranging in size from 12,500 ft. lbs. to 72,000 ft. lbs. in electric and hydraulic configurations.

The cranes will be co-branded and are intended for installation on Reading Master MechanicTM Series crane bodies.  The partnership will allow both companies to collectively expand their geographical footprints within North America and several key industry segments.

“The new cranes are part of a newly integrated crane and body system that will open up the crane compartment, eliminating levers and replacing them with all push button controls as standard.  This enhancement delivers more storage, higher quality and ease of use for our customers.” said John Tak, Senior Director of Marketing and Product Management. “We’re excited to introduce the latest improvements to our Master MechanicTM line at this year’s Work Truck Show.”

Palfinger’s service cranes feature low maintenance single weld hexagonal booms, a patented winch damage prevention system that replaces the conventional boom tip anti-two block system, proportional wireless remote controls and the industry’s only anti-corrosion E-Coat paint process.