September 24, 2013: Reading Truck Body Announces Strategic Direction, Operational Changes

Posted by Reading Body Marketing on 09/24/2013


Focused goals and enhanced leadership team to lead company’s future success

Reading, PA (September 24, 2013) Reading Truck Body, LLC, the premier manufacturer of vocational truck bodies, announces its commitment to two areas of prime importance meant to support sustainable business growth well into the future: Business Excellence and Market-Driven Management. To align these goals across the entire organization, the company has also enhanced its leadership team with members well-versed in the industry.

“We’re on track for record financial performance in 2013, and that’s what allows us to accelerate strategic growth opportunities across the business,” said Brian Nadel, President and CEO at The Reading Group, LLC. “Now, with the right team in place, we are all driving toward common objectives. This is an exciting time to be at Reading―a great window of opportunity.”

The company’s focus, now and moving forward:

Business Excellence: To be successful, a company must deliver on every level. For Reading, that means a commitment to quality, safety, lean manufacturing, and ultimately, customer satisfaction. In doing so, the company directs innovation across the industry with a number of “firsts”―for instance, perfecting standard production aluminum bodies, as well as introducing hidden hinges, diamond-pressed pattern-galvannealed steel floors, and Latch-Matic® keyless security technology.

Market-Driven Management: Generally, a company that understands what its customers want will offer the best total solution. “Any business operating today appreciates the importance of customer service,” said Nadel. “But today is the age of the customer. That means that if you want to retain relationships and enjoy positive word-of-mouth, you must deliver best-in-class customer experience every time.” In order to continue to meet the needs of its customers, Reading plans to explore expansion―both geographical and technical―in order to strengthen its distribution channels and grow its services. 

“Reading Truck Body is a tremendous company with a compelling story―one that resonates in today’s dynamic and ever-changing business environment,” said Nadel. “Today, the company enjoys the collected wisdom of numerous personnel who understand our business, our product and our industry, which translates to strong customer relationships. To keep our edge, we must continue to increase value and deliver results for our customers.”

Reading Truck Body, LLC is the premier manufacturer of vocational work truck bodies―creating the right solutions at the right time for its customers in order to make the strongest possible business impact. Since 1955, the company has worked hard to build, grow and expand into the thriving industry leader it is today. Moving forward, Reading will continue to set new standards with new products and configurations.

The Reading Group owns Reading Truck Body, which has a manufacturing plant in Reading, PA, along with five additional company-owned installation facilities operating as Reading Equipment & Distribution, LLC. For more information on Reading Truck Body, visit